Why January for God's sake?
January is the nastiest, coldest, most unforgiving, wettest, lightless, sunless, snow-most (there are fifty words apparently), icebound, greyist month of the year, and some twonk from a feeble-minded gummint quango decides that the good citizens of England, and OK, Wales and Scotland as well, have to think they're going to be even better citizens if they stop drinking a few slurps in January?
Piss off! This is the time when we all need to believe in our own home comforts! The nights are long, we need everyone together round the fire, and a few drams make the season become a little shorter.
I'll never take any notice of these BBC activated twallops, some of whom couldn't even cut the ice in that stupid come-dancing-in-glitter-balls rubbish...